Expenditure in advertising is increasing in spheres like health, education and travel, in spite of recession and down sliding in some such as retail but luxury segment is much more stable. Advertising has become target oriented featuring holding capacity of its loyal customers. Television Advertising:- Television advertising is after all the art of nailing its consumers to loose off money on the products advertised.

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Art Investment Guide Second only in size to the US market, The UK art and antiques market is worth well over £4 billion a year, and holds a global share of some 26% of the world?€™s total art sales. In terms of volume, the UK is the largest marketplace for art on the planet.(1). In 2005, the index covering sales of old masters showed growth of 18.8%, while the similar index covering post-war and contemporary art rose 8.3%

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